Sustainability

Being climate Positive is our driver

At our company, we're committed to transforming the wool industry into a sustainable driver of development that benefits communities and protects our planet's biodiversity. We take our responsibility seriously, and our goal is to create products that not only look and feel great, but also make a positive impact on the world.

That's why we've set ourselves the ambitious target of making all our products climate-positive. That means we're giving back more to the environment than we take, eliminating animal cruelty in all our processes, and compensating for more than our products' environmental footprint. We're also committed to providing full transparency, so you can see the positive impact of our products from their origin through every step of their manufacturing journey.

We believe that sustainability is not just a buzzword, but a fundamental aspect of responsible business. We're constantly innovating our products and processes to reduce our environmental impact, while maintaining the highest quality standards. And we're doing it all with empathy, respect, and a deep understanding of how our actions affect our communities and the environment.

We want to bring back wool for the good of the planet and the people.

Reforestation to reverse climate change

For each skein we plant a tree

One sweater grows 4 or 5 trees, one beanie is 1 tree, and you can feel every stitch like a new leaf in a forest. Knitting becomes something even more special, a nature-saving revolutionary act.

 

But we don't just stop at creating sustainable products. We're also taking action to restore our planet's health and biodiversity. For every product we sell, we plant a tree through our partnership with Ecologi, a UK-based NGO that manages reforestation projects worldwide.

 

Are you wondering how many trees we have planted and how many Tons of CO2 we have captured? Clink the Ecologi badge and find out ;) 

 

We plant trees with Ecologi

And as a 1% For the Planet Member, we donate 1% of our gross sales to Chilean NGOs working to conserve and restore our ecosystems.

By choosing our products, you're not just choosing quality and style, you're also making a positive impact on the world. So join us in bringing wool back for the good of the planet and the people, one stitch at a time.